We are ABC Soft

Value-added distributor of software, video games, books and toys since 1995

About us

ABC Soft is a human-sized company where teamwork, understanding and good humour are paramount.

We are detail-oriented and flexible, experience and know-how.

Communication is at the centre of our work, and information flows quickly.

We try to be close to our customers and suppliers to better meet their expectations.

We are a market facilitator, distributing finished products or offering tailor-made products.

We help to introduce innovative products to the market.

Founded in 1995, ABC Soft is historically linked to CD Rom and software (Antidote, Tell me more, Adibou, Lapin Malin, Lego Media, Mindscape, Bitdefender, Corel, Nero, TuneUp…). This diversity of offer has propelled ABC Soft into the big league. We are still faithful to the utility, and have since developed other areas of activity including video games, books and toys.

We distribute, among others, Bresser/National Geographic, Vtech and children’s books, Quelle Histoire.

ABC Soft is a positive company, which never stops reinventing itself and evolving.

ABC Soft regularly completes its catalogue with new products.

Our strenghts

Distributor

We represent our brands as if we were an integral part of them. We adapt to their needs and offer a tailor-made service.

Trust

We work hand in hand with our suppliers, our goal is to serve our customers in a fast, transparent way and to offer them appropriate solutions.

Technology watch

We are always on the lookout for new products, the latest trends and the next products that customers will want to buy. In the international trade fairs and the many contacts we have made over the years, we find inspiration for the products of tomorrow.

Multi-specialists

Over the years we have acquired experience of retail in all its forms. in all its forms. From from hypermarkets to independent to the independent store, we adapt to to every situation.

Communication

In constant contact with the various communication media, our role is to make the brands, products and customers we distribute known.

Creativity

Finding new ideas for our partners, new channels and original ways to differentiate ourselves are challenges we set ourselves every day. Life is too short to be bored!

Our methods

25 years of existence is no accident.
We are experts in every step of the product marketing process.

Creativity

In order to develop our partners, we must constantly find ideas, promote them and communicate in an original way. This is our commercial and marketing hat.

Reliability

With products in stock, fast deliveries and commitments kept, our logistics are geared to meet the biggest challenges our market can demand.

Follow-up

An in-store presence, a permanent dialogue with our partners and our IT tools allow us to react instantly to all trends.

Adaptability

We like the differences in our suppliers and customers, our strength is to understand them, adapt to them or help them to adapt.

Our Partners

Our excellent knowledge of the market, our customers and our constant presence in the field give us the ability to represent strong, varied brands in several product families.

Our Partners

Our excellent knowledge of the market, our customers and our constant presence in the field give us the ability to represent strong, varied brands in several product families.

Our philosophy of family, conviviality and well-being also guides our choice of partners and products. These ranges are of course constantly evolving and we are attentive to new trends and the needs of our markets.

ABC Soft collaborates with its retail partners in all areas. Large-scale distribution, specialists, multi-specialists, independents and online shops, our experience is combined in all ways.

Our customers

A relationship of trust for 25 years

In order to offer its customers quality ranges and innovative products, ABC Soft works with numerous carefully selected suppliers. These long-term relationships allow us to offer excellent references in the fields of utilities, entertainment, video games, books and toys.